Luxury is built through quality and customization, not a high price tag.
That is how the owner and founder of Del Rey Jewelry looked at the market. He sought out low prices, high quality, and the customization you thought only celebrities had access to.
DEL REY JEWELRY
DEL REY JEWELRY
Services: Visual Identity
Services: Visual Identity
Luxury is built through quality and customization, not a high price tag.
That is how the owner and founder of Del Rey Jewelry looked at the market. He sought out low prices, high quality, and the customization you thought only celebrities had access to.
How do we communicate luxury while defying expectations and ensuring it’s approachable?
The luxury fashion landscape has always leaned heavily on typography, often avoiding any logo marks; on the other hand, you see logomarks in workwear and budget fashion options. Things not associated with custom and quality jewelry.
How do we communicate luxury while defying expectations and ensuring it’s approachable?
The luxury fashion landscape has always leaned heavily on typography, often avoiding any logo marks; on the other hand, you see logomarks in workwear and budget fashion options. Things not associated with custom and quality jewelry.
How do we communicate luxury while defying expectations and ensuring it’s approachable?
The luxury fashion landscape has always leaned heavily on typography, often avoiding any logo marks; on the other hand, you see logomarks in workwear and budget fashion options. Things not associated with custom and quality jewelry.
The solution reveals itself to be an appropriate, quality, luxury logomark. It showcases that this is not the typical luxury brand that you probably can’t afford. While also making sure the viewers understand this is not a budget option, it is quality at the price it should be.
The following logo and wordmarks represent the convergence of those worlds: luxury and affordability, with the aspirational feeling of the coastal Mediterranean lifestyle guiding the creative direction.
The solution reveals itself to be an appropriate, quality, luxury logomark. It showcases that this is not the typical luxury brand that you probably can’t afford. While also making sure the viewers understand this is not a budget option, it is quality at the price it should be.
The following logo and wordmarks represent the convergence of those worlds: luxury and affordability, with the aspirational feeling of the coastal Mediterranean lifestyle guiding the creative direction.
The solution reveals itself to be an appropriate, quality, luxury logomark. It showcases that this is not the typical luxury brand that you probably can’t afford. While also making sure the viewers understand this is not a budget option, it is quality at the price it should be.
The following logo and wordmarks represent the convergence of those worlds: luxury and affordability, with the aspirational feeling of the coastal Mediterranean lifestyle guiding the creative direction.
DEL REY JEWELRY
Services: Visual Identity, Print Stationery design